Do you think you understand Facebook's key business features and tools? Even if you've been using Facebook since the Stone Age (aka 2004,) there are always fresh strategies and ideas to learn.

Facebook is remains the most popular social media network, with 2.91 billion active monthly users (36.8% of the world's population!). And, with the typical user spending 19.6 hours per month on Facebook, there are several options to reach your target demographic.

However, competition is fierce, and organic reach is declining. To reach your target audience these days, you'll need more than just great content.

Here are our top Facebook tips and ideas to help you get started with interaction and reach.


Facebook Hacks General

Are you stumped as to how to take your Facebook Business page to the next level? These general Facebook tips will help you increase your reach and engagement.

1. Improve your Facebook profile

Spend some time improving your profile details after you've created a Facebook Business Page.

People will frequently visit your About section before liking your Page to discover more about your company. So provide them with what they seek! Fill up all of the facts to set expectations for your audience and encourage users to like your Page.

In the "Our Story" section, tell us about your company's unique story, mission, and values. Fill in vital information such as the address, contact information, and opening hours if your company has a physical location.

Lush Cosmetics uses the About section to promote their ideals and contact information:


2. Share your Facebook profile with others

If you're just starting out on Facebook, let your existing following on other platforms know about your profile.

You can increase your Facebook Page likes by including Follow or Share buttons on your website or blog.

On its website, apparel retailer Asos promotes its social media channels as follows:


Cross-promote your Facebook Page by including links to it in your other social media bios. After all, nearly all Facebook users have accounts on other social media platforms.

3. Pinned your most pertinent content

You can pin a post to keep it in front of visitors' minds. Consider pinning an announcement, a promotion, or a popular piece that your audience already enjoys.

How to Go About It:

1. Click the ellipsis button in the top right corner of the post.

2. Choose Pin to Page's Top.


Pro tip: Keep your pinned post fresh by swapping it every few weeks.

4. Make use of Facebook search operators

Searching Facebook for competitive intelligence can be difficult, especially since the platform discontinued Graph Search. Facebook search operators, on the other hand, allow you to limit Google search results for Facebook-specific information.

Here are some examples of how Facebook search operators can assist you in optimising your marketing campaigns:

  1. Investigate your target audience. Understanding your target audience and the kind of material they want will allow you to create more engaging content.
  2. Look for user-generated material (UGC). Find folks who discussed your brand but did not tag you by searching for your brand name.
  3. Investigate your competition. Examine the content your competitors publishes, the level of engagement they receive, and the demographics of their audience. Discover new rivals in your region.
  4. Look for content to share. Search for themes or phrases that your target audience will be interested in.
To use Facebook search operators, you'll need to use Google Boolean searches.

How do these things work?

Boolean operators are keywords that allow you to broaden or narrow search results. For example, you may use 'AND' to search for two search phrases at the same time.

How to Go About It:

1. Use site:Facebook.com [subject] to find relevant information and companies.

In the Google Search Bar, type site:Facebook.com [house plants].
Because you've chosen the site, Google will only return Facebook pages that contain your search parameters.

For example, if you manage a house plant store, you could use this search command to identify the most popular house plant Facebook Pages and Groups:


2. Use site:Facebook.com to find local competition. [business type in location]

Enter facebook.com into the Google Search Bar. [Seattle interior design store]

For example, if you own a home furnishings store in Seattle, you could use this Facebook search command to check what your direct competitors are up to.

The SERPs will then provide a list of home interior stores in Seattle:


Because this is an exact search match, Google will not show results that differ even slightly. The results for "home interiors stores in Seattle" and "home interior store in Seattle" may differ.

Facebook business tricks

Facebook Business Pages include a plethora of features and tools to assist you in growing your business. Here's our top pick for Facebook business tips.

5. Improve your call-to-action

Facebook CTA buttons are positioned at the top of Facebook Pages in the centre. You can personalise this CTA to direct interested audience members to the next action that will be most beneficial to your company.

Consider adding CTA buttons like "Sign up" or "Send message" if you want to nurture potential prospects or simply communicate more.

Threadless is a design brand that employs a standard Send the following CTA message to encourage users to ask questions:

Choose a CTA button such as "Shop now" or "Book now" if you want visitors to buy something or make an appointment.

Here's how to modify your desktop CTA button:

1. Go to your Facebook page and select Edit Send Message.

2. Select Edit from the drop-down option.

3. Select one of the 14 call-to-action button options available on Facebook.


6. Obtain the vanity URL for your Page

When you create a Facebook Business Page, it will be assigned a random number and URL that looks something like this:

facebook.com/pages/yourbusiness/8769543217

With a personalised vanity URL, you can make your Facebook page more shared and easier to find.

This will seem as follows:

facebook.com/hootsuite

How to Go About It:

To modify your Facebook username and URL, go to facebook.com/username.

7. Personalize your page tabs

Every Facebook Page contains several standard tabs, such as:

  • About
  • Photos
  • Community

However, you may also include more tabs so that your audience can learn more about your company's distinctive qualities. You can showcase your services, display your reviews, or even create unique tabs.

How to Go About It:

1. Select More.

2. Select Edit tabs from the drop-down menu.


3. Choose the tabs you wish to include on your Facebook Page.

To construct your own unique tabs, you can work with a developer or use a Facebook Page app.